Top 5 Beauty Retail Android Apps in New Zealand for Q1 2022

In the first quarter of 2022, the top 5 beauty retail applications on the Android platform in New Zealand showed varied performance trends. Here’s a detailed look at their weekly downloads, revenue, and active users, based on data from Sensor Tower.

SEPHORA - Beauty Shopping saw consistent weekly downloads ranging from 238 to 379, with a notable peak in the week of January 10. The app maintained a steady user base throughout the quarter, with weekly active users fluctuating between 5.2K and 5.6K.

MECCA - Beauty Shopping experienced a significant increase in weekly downloads, starting from 230 in mid-February and reaching a high of 964 by the week of March 7.

SUGAR Cosmetics: Shop Makeup had a relatively stable download rate, generally hovering between 57 and 84 downloads per week. The app also saw a gradual increase in weekly active users, starting from 167 at the end of December and peaking at 205 in mid-February.

Strawberrynet Beauty Shopping maintained a modest download rate, with weekly downloads ranging from 28 to 70.

Think Dirty had a notable spike in weekly downloads at the start of January, with 65 downloads, but this number gradually declined, ranging between 8 and 47 for the remainder of the quarter. Weekly active users mirrored this trend, starting at 22 and peaking at 121 in early January before dropping to 41 by the end of March.

For more detailed insights and data, visit Sensor Tower.